About us



Bright basics is something you have been craving, but probably was afraid to admit it. A black pant suit for all occasions is ok, but think about a non-trivial mint, lime or lilac, which your selfie-mirror will just love. Allow yourself to have some color!

This is what SAYYA is all about. Our garments are easily fit for office, then transform into party gear, perfect for jelly shots at the swimming pool night out. Just add our crossbody phone case and a pair of green mules!

‘I wanted to create a wearable yet eccentric wardrobe because otherwise it is boring. SAYYA is for self-ironic girls who like to express themselves at home, at work and with friends. And that is why they do whatever they want: mix maxi-dresses with cowboy boots, and leopard midi-skirts with lilac over-the-knee boots. You can make a statement without having to say something, and it is super convenient.’  Luba Makarenko, creative director

What you can find in our collections: bright storytelling and chaos, unexpected elements of the garments.
What you won’t find: black and white monochrome, minimalism and boredom.

The brand is best characterized by color-blocking, trademark printed silk and crepe, signature rhinestone decor, plastic chains and embroidery.

*SAYYA means ‘me’ in Indonesian.
**The brand was launched in 2012 and showcased its collections at both Ukrainian and Tbilisi Fashion Week.